Here’s How People Look at Your Social Media Profiles — Literally
When potential dates, employers and friends glance at your online social profiles, what do they see? EyeTrackShop, a startup that runs eye-tracking studies for advertisers, helped Mashable find out by...
View ArticleBrands Automating Social Media Responses
Automating tech support and customer service with canned responses angering customers was not enough, some corporations and brand are considering a similar approach with… yes, social media The...
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Instagram More Effective Marketing Tool Than Facebook?
If your brand’s social media strategy includes only Twitter and Facebook, you’re falling behind. Newer sites, such as Pinterest and Instagram, are growing rapidly and consumers are pushing the...
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Design Thinking
Did you watch 60 Minutes this past Sunday? Charlie Rose did a segment on Design Thinking and David Kelley, CEO of IDEO, the Silicon Valley design firm. You are probably wondering what design thinking...
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20 Free Photoshop Alternatives
Social Media is a very intensive visual environment, meaning, you will probably have to edit or resize graphics. For the past decade, Photoshop has been the standard when it comes to photo editing...
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Content Marketing Getting the Best ROI
In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers. Compelling content can help...
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Are You Gambling with your Online Presence?
Centering your digital strategy around social media or any other platform you do not control is not a good idea and akin to gambling with your online presence . Terms of service do change, so does...
View ArticleResponding To Reviews Shows You Care
According to Bazaarvoice’s “The Conversation Index: Volume 6” study, shoppers who read helpful brand responses to reviews are 186% more likely to make a purchase and show 157% higher average product...
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Focus On Internal Metrics to Measure Social Media Marketing ROI
There is no denying marketers, businesses and brands are sold on social media marketing, the same cannot be said of executive management still looking for hard figures on the effectiveness and the...
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Facebook, Social Media Or Advertising Platform
Facebook just announced that starting in January it will begin limiting the number of “promotional Page posts” in the news feed… unless they pay for it. Facebook is now officially an advertising...
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The Psychology Of Choice
The psychology of choice: Ask any entrepreneur and they’ll probably tell you it’s getting harder to forge meaningful relationships with customers Choices for just about everything multiply making...
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